© 2018 by Trine Kjærhauge McGuinness

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Idea

I chose the free magazine 'Stil' by The Red Cross that gets published once a year and can be found in their secondhand stores all over Denmark. 

First of all I changed the name 'Stil' to 'God Stil', because I thought it reflected the content better - it can both be understood as the good deed you do when buying secondhand clothing at a Red Cross store, or when you have a good sense of clothing style. Then I wanted to bring a more creative and inspirational vibe to the magazine, because I think secondhand clothing is also about being creative and seeing new possibilities in the clothing, besides contributing to a good cause. To create this vibe I chose to use collages as a picture style. Still I wanted to reflect the serious content of the articles and the mission of The Red Cross and make the reader want to dive into the stories.

 

* all photos and text from original magazine 

magazine redesign

Teacher

Lisbeth Højmark, Editorial Design, School of Visual Communication

Brief

Redesign a magazine by own choice. Show variety in layout style but still keep the red thread throughout the magazine design. 

Present design

Redesign focus points

creativity tribute

storytelling

inspiration catalyst

old logo / name

new logo / name

The good deed when buying clothes at a Red Cross store

A good sense of clothing style