Idea
I chose the free magazine 'Stil' by The Red Cross that gets published once a year and can be found in their secondhand stores all over Denmark.
First of all I changed the name 'Stil' to 'God Stil', because I thought it reflected the content better - it can both be understood as the good deed you do when buying secondhand clothing at a Red Cross store, or when you have a good sense of clothing style. Then I wanted to bring a more creative and inspirational vibe to the magazine, because I think secondhand clothing is also about being creative and seeing new possibilities in the clothing, besides contributing to a good cause. To create this vibe I chose to use collages as a picture style. Still I wanted to reflect the serious content of the articles and the mission of The Red Cross and make the reader want to dive into the stories.
* all photos and text from original magazine
magazine redesign
Teacher
Lisbeth Højmark, Editorial Design, School of Visual Communication
Brief
Redesign a magazine by own choice. Show variety in layout style but still keep the red thread throughout the magazine design.
