© 2018 by Trine Kjærhauge McGuinness

 |  Tel: + 45 24 63 39 83

web design

Teacher

Torben Bank and Anders Bruun, webagency Skybrud

www.skybrud.dk

In collaboration with

Fellow students Julie Renee Jensen and Jeppe Jensen.

My role was primary to make the collages, the icons, the animations and the social media content.  

Brief

Give the Danish Folkeskole (Danish state school) the positive publicity it deserves, by creating a digital platform. The content is up to the individual groups.

Idea

We wanted to create a fact-based knowledge site for parents to Folkeskole children, teachers and the general Danish population, so they are proper equipped to discuss the Danish Folkeskole. Still it should be a interesting univers, that the (busy) reader wanted to dive into. The sender; scientists, professional experts, teachers, politicians and parents - are all people who have knowledge about Folkeskolen and want what is best for it.

research

danish

newspaper

headlines

Insights

The media is creating a negative and twisted picture of Folkeskolen

​-

An emotional perspective instead of a rational, when talking about Folkeskolen

In Denmark we have a unique school system that focus on wellbeing, pedagogy

and the strong relationship between teacher and student

In general Folkeskolen is doing very well in terms of results and wellbeing

idea

Create a fact-based knowledge site for parents to Folkeskole children, teachers and the general Danish population, so they are proper equipped

to discuss the Danish Folkeskole.

design choices

colors

Dusty, retro, playful but not childish. 

Typography

Londrina Solid

Playful, Informal, Kids-y

logo

Simple and playful, yet formal and serious. 

The five dots represent the senders; scientists, teachers, professional experts, politicians and parents.

style elements

Collages (some interactive, some not) to reflect the playful atmosphere, and create an intersting univers.

Coloured circles with reference to the logo elements and navigation menu.

icons

The crooked shape of the icons refers to the playful typography.

interactive info

landingpage

clicked page

social sharing

and podcast